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Having a presence in six lakh communities based on 2,10,000 dealers countrywide, Tata Sky today stated it is aimed at making certain that each pin code and village must have their dealers.

"Our goal is to make sure that every pincode and village must have Tata Sky dealers. In cities we want to have multiple dealers as well as in rural areas, a minumum of one. We've presence in six lakh communities based on 2,10,000 dealers in the united states,Inch Tata Sky Chief Sales Officer Saleem Shaikh told PTI here.

In Karnataka, Tata Sky aims to achieve 4,500 cities, up from 2,500, with this fiscal finish, he stated.

Shaikh stated the organization has 10,000 dealer outlets through local shops within the condition, having a 40 percent share of the market in rural areas and 25 percent in cities.

He stated Tata Sky sees big possibilities in assisting the reason for digitisation within the southern market and additional consolidates the marketplace position. "At the moment, the service brings earns 95 percent of channels by customers."

The deadline for digitisation of Phase-III is December 2015, with concentrate on South India, covering 1,200 cities,he stated.

Requested concerning the competition from Sun TV lower south,Shaikh stated instead of concentrating on transforming viewers from Sun TV to Tata Sky, the organization was thinking of getting transforming them from analogue to DTH.

"As soon as we all do that, naturally, the client involves us. The organization has stopped searching at competition in DTH 2 yrs back," he stated.

On difficulties in achieving targets in rural areas, Shaikh stated it's very hard to penetrate these areas due to insufficient dealers. To tide over this issue, "we'll identify repair workshop operators for fridge along with other electronic goods and provide them training to later make sure they are a part of our dealer network."

Shaikh stated Tata Sky's the quickest growing DTH brand within the last 2 to 3 years, as the sector keeps growing at typically 11-12 percent.

The entire digitised market size in India is 120 million by 2014 with 50 million DTH Digital Tuners (STB), using the remaining 70 million STBs installed by MSOs (Multi System Operators), he stated.

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